It's worthwhile thinking of advertising as a persuasion technology ( because that's what it is by definition ) and adjusting your expectations accordingly. A wise man once told me "If yer at a poker game and you don't know who the sucker is, you're it." Or, if you prefer, "Learn or be sold to."
It's worthwhile thinking of advertising as a persuasion technology ( because that's what it is by definition ) and adjusting your expectations accordingly. A wise man once told me "If yer at a poker game and you don't know who the sucker is, you're it." Or, if you prefer, "Learn or be sold to."