The answer is to work on the accuracy of the process, not to throw up their hands and stop trying to ban scammers.
For this story in particular did anyone come forward to say that they had been banned that didn't participate in the scalping scam?
There's a culture of impunity out there on the internet were people think they can cheat the system and nothing will ever come it (think manufactured spending for example). Well, sometimes something does come of it. Don't do the crime, if you can't do the time.
They will never be accurate enough, because it costs too much. The easier and more just solution is to just ban people off of the ad platform, and leave the gmail & other services alone.
If there is email abuse, then you ban from gmail, youtube abuse, from youtube, etc.
Buying a piece of hardware and reselling something you paid full sticker price for is now cheating the system? That's quite an expansive definition you have.
Sure, but if you steal a piece of candy from a store, they don't burn down your house and remove your mailbox. And delete every record of your existence.
For this story in particular did anyone come forward to say that they had been banned that didn't participate in the scalping scam?
There's a culture of impunity out there on the internet were people think they can cheat the system and nothing will ever come it (think manufactured spending for example). Well, sometimes something does come of it. Don't do the crime, if you can't do the time.