The reason why Amazon and more people don't do these things is because they are hard and success breeds expectations that can only hurt you.
It's much cheaper and safer to build a politically neutral brand without expectations of some kind feminist message / worldview. If you go that route, it isn't going to sell more clothes but, it will invite people's hyper-sensitivity about every aspect of the product. You can only lose in that scenario, you aren't winning anything.
Also, it's creepy that we replacing a task that friends used to do, (fashion / styling / taste advice) with a corporate cloud algorithm? Seriously, just get some friends that like fashion and ask them to rate your style. I guess it's a bit needy to ask them every morning but, then I suspect that most people don't have that many clothes and that many possible looks. Also, looking good is zero sum game. Ultimately, you just competing for the same pool of attention from your friends. If you are successful and soak it all up with your great Amazon(TM) fashion advice, then your friends will soon have it too and then you are back to where you started but, now you have this dependance on the kind of friend who gives you great advice (that you need to just look decent now, not better than average like before) except it keeps encouraging you to buy more fashionable (and thus more expensive) clothes. It's kinda a shitty friend at that point.
As for the question if political branding, maybe Amazon doesn't brand it this way, just says "data indicates our customers will love this service"? And customers ,coming with zero political expectations get all this benefit and are happy ?
It's much cheaper and safer to build a politically neutral brand without expectations of some kind feminist message / worldview. If you go that route, it isn't going to sell more clothes but, it will invite people's hyper-sensitivity about every aspect of the product. You can only lose in that scenario, you aren't winning anything.
Also, it's creepy that we replacing a task that friends used to do, (fashion / styling / taste advice) with a corporate cloud algorithm? Seriously, just get some friends that like fashion and ask them to rate your style. I guess it's a bit needy to ask them every morning but, then I suspect that most people don't have that many clothes and that many possible looks. Also, looking good is zero sum game. Ultimately, you just competing for the same pool of attention from your friends. If you are successful and soak it all up with your great Amazon(TM) fashion advice, then your friends will soon have it too and then you are back to where you started but, now you have this dependance on the kind of friend who gives you great advice (that you need to just look decent now, not better than average like before) except it keeps encouraging you to buy more fashionable (and thus more expensive) clothes. It's kinda a shitty friend at that point.