Experiment and try a variety of beans. You can do this by going to a good coffee shop that has multiple beans and try a different one each day. Once you build your palate you may find you never want to go back.
Worst case you decide it's not worth the extra money and can feel smug in your decision to stick with the cheap stuff.
I did try quite a few over the years. They all tasted different, they all had their own particular personality... but sometimes I just want consistent caffeine that tastes like coffee, and not burnt ass.
Not tasting like burnt ass is, thankfully, a low bar to clear; it's less the quality of the beans and whatnot, and more your brew method when it's that bad.
Worst case you decide it's not worth the extra money and can feel smug in your decision to stick with the cheap stuff.