It is ironic this is coming out of a company with an internal site dedicated to depreciating "Considered Harmful" because it is the epitome of grandstanding.
That's a silly article. The essay says that we should disregard essays if they have a title like the essay's own, so... pradox.
When "considered harmful" is considered flaimbait rhetoric, perhaps the problem is with the readers who refuse to engage with any mildly-worded criticism.
Here is some further reading on why we should downvote these types of things into oblivion: https://meyerweb.com/eric/comment/chech.html