Such is life when we optimize for the majority. We end up optimizing to only about the top 80% of searches, which are sometimes the flavor of "what is that website where everyone is friends with each other and I can see my grandkids' photos?" or "word for ice in latin".

It would be great if the system could infer the level of specificity associated with the query. Some people are just exploring a topic while others want to get to a more detailed document sooner.