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Google now giving priority to fast ads (adwords.blogspot.com)
19 points by timr on June 19, 2008 | hide | past | favorite | 7 comments


This is a strong case for using distinct landing pages for your AdWords campaigns. I've never been opposed to that -- it's good strategy -- but I don't like feeling obligated to do so from a competitive standpoint.

SEO firms are loving this.


So who's building a howfastdoesmypageload.com around the world application?



Alexa's "Overview" page for a website (rather than "Traffic Details") will give you Speed and Load Time stats. Not sure how accurate they are.

from http://www.alexa.com/data/details/main/ycombinator.com:

Speed: Very Fast (87% of sites are slower)

Avg Load Time: .8 Seconds


If you're in a competitive industry, I'm not sure how much effect this will have. The Quality Score only effects your minimum bid settings. For example, most of my minimum bids are $0.05 and I'm bidding $1.50 a click. Even if my load times are a bit slower than my competitors, I can't imagine they will send my minimum bids to $1.00. Even if they send them to $0.25, I don't think it will have much impact (hopefully).


Wow. So unless you've got the cash and know-how to build a sleek page that's cached and all that junk...adsense is going to be a low earner for you?


This is about AdWords and effects those who advertise on search results pages and in the content network.

You're thinking of AdSense, which is a different animal.




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