This is a strong case for using distinct landing pages for your AdWords campaigns. I've never been opposed to that -- it's good strategy -- but I don't like feeling obligated to do so from a competitive standpoint.
If you're in a competitive industry, I'm not sure how much effect this will have. The Quality Score only effects your minimum bid settings. For example, most of my minimum bids are $0.05 and I'm bidding $1.50 a click. Even if my load times are a bit slower than my competitors, I can't imagine they will send my minimum bids to $1.00. Even if they send them to $0.25, I don't think it will have much impact (hopefully).
SEO firms are loving this.