> The rules are not meant as absolute rules, but as food for thought: For you to think about the tradeoffs, of how and why there will be additional hassle and distraction from your core activities, if you decide to “break” one of the “rules”.
> For example, if you decide going to trade shows is right for your business, you should understand the fully-loaded cost of doing that. Not just the cost in money but also the cost in time. Depending on your product, they can still be one of the absolute best ways to reach your ideal customers.
> The rules are not meant as absolute rules, but as food for thought: For you to think about the tradeoffs, of how and why there will be additional hassle and distraction from your core activities, if you decide to “break” one of the “rules”.
> For example, if you decide going to trade shows is right for your business, you should understand the fully-loaded cost of doing that. Not just the cost in money but also the cost in time. Depending on your product, they can still be one of the absolute best ways to reach your ideal customers.