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I agree with GP though, if you don't know what a shallot is, it's not likely you have sufficient interest to pay money to learn about cooking.

Obviously it's regional, but from my UK perspective shallots are not exotic.

I'm not aware that they even suffer from multiple names as do spring/salad/green onions/scallions. Echalions of course, but that's a subcategory.

If shallots are unfamiliar, again, UK, you've spent little time even in supermarket vegetable aisles or restaurants and, surely, are therefore unlikely to actually part with cash a cooking class?



Pretty sure this is what search analytics is for... and it’s not about whether a particular phrase is the best signal, but the cheapest signal.




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