Dear cavedave, this is an official notice to remind you that "You may not establish and/or operate links to this website without the prior written consent of Ryanair" as per the Terms & Conditions. In your blog post, you have linked ryanair.com in the sentence containing:

3. You go to their terms and conditions here and see they do not allow linking to their website

Please kindly unlink or be prepared for further legal action.

I will be sending you an email as well.

Thank you,

EAM Associates

Oh god that is head meltingly genius. Could you post that to the blog? Well played sir

3rd place gets you, what 10% of the people who search for it?

Depends what the first 2 results are.

fwiw they are 2nd on duckduckgo for grandparents search, and the first airline.

That is a fair point. I would guess it it 10% more of the clicks than 11th place though

That can be quite a number, depending on how many actually search for it.