What’s killing Jira and the other tools in Atlassian’s suite for us is them killing off the on-premises server products. Some of the companies I work with have defense security requirements and just can’t use it in the cloud (unless they followed a lot of stringent requirements that are not on their roadmap, and I assume they would charge a lot more for that).

The cloud versions are also far more expensive and while I’ve always liked the software in general (apart from it being dog slow), a big draw was how cost effective the server products were. So I’m about to start evaluating GitLab, YouTrack, etc. to start moving these companies off Jira, Bitbucket and Confluence in the next year or so.