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True, but Buzfeed News was at least trying to do journalism for a couple years. At some point I’d expect a really engaged public to update their expectations.


But "Buzzfeed" as a brand has always meant schlock, and their main effort never changed from that. Applying the "Buzzfeed" brand to the news signals that the news is also schlock. If you didn't like Buzzfeed's primary work, why would you even look once at Buzzfeed News?

I certainly never did.




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