I’d also add that they became a lifestyle accessory. Once SUVs started getting identified with soccer moms, the size and macho styling of pickups started going up along with the price. That makes a lot of sense financially for the manufacturer since a business user is going to be a lot more price sensitive, especially for stuff which isn’t durable, and there are a ton of people who don’t really need one but like the image so moving in that direction can grow your market significantly as long as you don’t drive away your original audience.