Pirate Bay really has good name/brand recognition. Personally I can't really think of another site for torrents off the top of my head (though I don't really follow the space too closely).
TPB is one of the very few (only?) torrent indexers to remain up since before netflix and the streaming era. The brand is a result of tenacity and good timing. They rode the torrent wave while it was getting big (arguably setting it in motion), and have kept that brand by just sticking around.