Fundamentally I think the music industry has long-standing patterns to deal with this, anyway. It's hardly new.
Almost every contemporary musical instrument company in the world makes a Stratocaster (or sells one made by Aiersi or the other contemporary equivalents of Young Chang and the like). But people still buy Fender kit, including American Stratocasters and custom-shop US Stratocasters.
Almost every contemporary musical instrument company in the world makes a Stratocaster (or sells one made by Aiersi or the other contemporary equivalents of Young Chang and the like). But people still buy Fender kit, including American Stratocasters and custom-shop US Stratocasters.