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I feel the same with the Meta devices but I think what the journalist misses is the strategy.

Meta completely failed in the strategy, their store is empty of AAA offerings. This is not bad luck it is a blatant incompetent strategy from Meta. It is in the business book.

I assume Apple has a strategy, it could fail? Obviously, but they are doing what is right.

When the iPhone 1 launched there were many hiccups but in a short period of time.

I agree that initially this product will not sell many units. A sci-fi thinking also tells me that this could improve many industries with completely new interactions with the world. I see this more a B2B product than B2C.



Apple's strategy has always been to go 100% in and don't look back. Eventually people assume if Apple is investing so much into this new thing, they must have a plan. So a few adventurous devs and users get onboard. Apple marketing team uses that as the bait to bring more people onboard.


Yes, but you can say the same about Meta: their bet on Oculus is big yet nobody is onboard. Without being an Apple fan their thinking and execution is different.


Mostly infighting with the teams around how to build for oculus, it is a huge pain in the ass.




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