AI researchers get huge checks working anywhere. So how does your company distinguish its appeal? Play to a researcher's desire for recognition in their field. Lean on open source. (I'm just paraphrasing Zuckerberg.)
Similar how places like SpaceX or game development are known for low pay and bad working conditions, yet have no shortage of applicants.
No matter whether you want to hire the best of the best or just average people at a lower than average price, being a place where people want to work helps immensely
