When I'm reading an article (on anything other than my iDevices or Mac, as they all thankfully have 'Reader' that show a no-bullshit version of the article), I like to press 'space bar' to go to next page. It just drives me nuts when I have to 'press space bar, press up arrow 4 times' just because some designer thought it's clever and nice to have a go with a reincarnation of navbar iframe (that everyone agreed were heinous)... What the fuck is the purpose of a giant bar that shows some silly social icons? You already have that damn 'like' button on 20 other places on your web2.0 page... Just look at TheNextWeb: vhttp://thenextweb.com/apple/2012/07/20/apple-gives-developer... (you have to scroll a bit to see the "feature")