You don't and you shouldn't. GaaP even has regs for "intangible assets" which, a... | Hacker News

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calmbonsai on May 12, 2025 | parent | context | favorite | on: Burrito Now, Pay Later

You don't and you shouldn't. GaaP even has regs for "intangible assets" which, among other things includes "branding wrt prevailing market mores".

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