"They could use data from what stories were popular in the morning to decide which drivel to shovel out that afternoon."
This doesn't seem to be the same thing as a business decision to me - this is more of a process. It's the same thing as in a JIT supply line, such as ordering more car doors because the line ran quicker in the morning. What you've done in this case is set up a just-in-time celebrity-drivel creation process and are making standard operational decisions instead of business decisions.
If you were deciding to change how the share functionality of the site worked because people were not using it in the morning, then this would be a business decision, and I have a feeling you would not make this decision on just a morning's worth of data.
This doesn't seem to be the same thing as a business decision to me - this is more of a process. It's the same thing as in a JIT supply line, such as ordering more car doors because the line ran quicker in the morning. What you've done in this case is set up a just-in-time celebrity-drivel creation process and are making standard operational decisions instead of business decisions.
If you were deciding to change how the share functionality of the site worked because people were not using it in the morning, then this would be a business decision, and I have a feeling you would not make this decision on just a morning's worth of data.