Agreed- seeing real-time changes are helpful to respond to drop-offs or spikes.
Also, if you are aware of the general trend of Tuesdays being higher traffic/results than Saturdays (to take his Etsy example) and don't take those to heart around product decisions, then watching real-time numbers to respond to changes as they happen can help you hop on waves with supplemental content or messaging.
Also, if you are aware of the general trend of Tuesdays being higher traffic/results than Saturdays (to take his Etsy example) and don't take those to heart around product decisions, then watching real-time numbers to respond to changes as they happen can help you hop on waves with supplemental content or messaging.