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    Another reason I was willing to do it there was because
    I had told them I have to be able to sell it on my site.
    At first HBO was like, “We can’t do that.” And I said,
    “Well, let’s not do it then.” The power I had was to be
    able to keep saying: “I’ll do it myself. I do not need
    you.” They took a while on that one.
http://en.wikipedia.org/wiki/Best_alternative_to_a_negotiate...


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