Grass fed beef is worth every penny you'll spend on it if you are somewhere where you can find it.

When you have it for the first time though, prepare it some way with a minimum of seasonings, maybe like a simple burger patty. If you first prepare it in something beef is just a part of, say something like a chili, you won't necessarily taste why it is worth a little more.

And that's not talking about any possible health benefits it just tastes great.