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Age is more important than economic class when we're talking about potential markets for this idea.

Empty Nesters in their 50's and 60's is where this product needs to be focused. These people usually still work, tend to have more house than they need, have fewer monthly expenses, and aren't able to do run-o-the-mill house maintenance (even if they have the time). They could range anywhere between middle class and upwards.

My parents are firmly middle class, and I could see them wanting something like this.

Empty Nesters are your customers. And it's a growing market (in the US at least).

EDIT: Spelling and grammar.



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