Are you saying that bullying and shunning people who don't behave according to social norms is healthy? Isn't that essentially the root of all racism, bigotry, sexism, etc? That's what already happens with large scale trolling of celebrities who become disliked and it can be quite harmful.
These people were saying silly things publicly and they should expect some backlash. Of course any extreme behavior is bad, but I don't know how this is the root of all racism, bigotry, sexism, etc. In this case they are judged by their action, not by their looks/belief.
edit: judged by what they said -> judged by their action